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ADVANCED COMMUNICATION AND LEADERSHIP MANUALS

Note - The evaluation guides are provided for INFORMATIONAL purposes only.  In order to receive speech credit, you must possess a complete manual for the Vice President for Education to sign. 

 
 The Entertaining Speaker Speaking to Inform Public Relations The Discussion Leader Specialty Speeches
Speeches by Management The Professional Speaker Technical Presentations Persuasive Speaking Communicating on Television
Storytelling Interpretive Reading Interpersonal Communication Special Occasion Speeches Humorously Speaking
THE ENTERTAINING SPEAKER (44 to 54 minutes)
Project Speech Guidelines

1) The Entertaining Speech: Entertain the audience through use of humor and/or drama drawn from your personal experience. Organize an entertaining speech for maximum audience impact.
Time: 5-7 minutes.
Evaluation Form

2) Resources for Entertaining: Draw humorous and/or dramatic material from sources other than your own personal experience. Adapt your material to suit your topic, your own personality and the audience. use entertaining material as a means of conveying a serious message.
Time: 8-10 minutes.
Evaluation Form

3) Make them Laugh: Prepare a humorous speech drawn from your own experience. Strengthen the speech by adapting and personalizing humorous material from outside sources. Deliver the speech in a way that makes the humor effective.
Time: 8-10 minutes.
Evaluation Form

4) A Dramatic Talk: Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.
Time: 10-12 minutes.
Evaluation Form

5) Speaking After Dinner: Prepare an entertaining after-dinner talk on a specific theme. Deliver the talk extemporaneously, using the skills developed in the preceding entertaining projects.
Time: 13-15 minutes.
Evaluation Form

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SPEAKING TO INFORM (46 to 56 minutes)
Project Speech Guidelines

1) The Speech to Inform:  Select new and useful information for presentation to the audience. Organize the information for easy understandability and retention. Present the information in a way that will help motivate the audience to learn.
Time: 5-7 minutes.
Evaluation Form

2) Resources for Informing: Analyze the knowledge level of your audience regarding your chosen subject. Focus your presentation at the audience's level of knowledge. Build a supporting case for each major point through use of explanation, examples, and information gathered research. Effectively use at least one visual aid to enhance the audience's understanding.
Time: 8-10 minutes.
Evaluation Form 

3) The Demonstration Talk: Prepare a demonstration speech to clearly explain a process, product, or activity. Conduct the demonstration as part of a speech delivered without notes.
Time: 10-12 minutes.
Evaluation Form 

4) A Fact Finding Report: Prepare a report on a situation, event or problem of interest to the audience. Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
Time:10-12 minutes.
Evaluation Form 

5) The Abstract Concept: Research and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue. Present the ideas in a clear and interesting manner.
Time:13-15 minutes.
Evaluation Form

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PUBLIC RELATIONS (35 to 43 minutes)
Project Speech Guidelines

1) The Public Relations Speech: Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience. Favorably influence the audience by the skillful and friendly delivery of your talk.
Time: 5-7 minutes.
Evaluation Form

2) Resources for Goodwill: Research the operation and benefits of an organization or company. Prepare a talk designed to build goodwill toward it by presenting factual information.
Time: 8-10 minutes.
Evaluation Form

3) The Persuasive Approach: Direct a persuasive appeal to the audience's self interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Time: 8-10 minutes.
Evaluation Form

4) Speaking Under Fire: Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue. Conduct a question-and-answer period on the speech subject.
Time: 6-8 minutes.
Evaluation Form

5) The Media Speech: Write a speech script on behalf of a social cause. Present the speech, using a script, to persuade a general; television audience.
Time: 8 minutes, plus or minus 30 seconds.
Evaluation Form

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THE DISCUSSION LEADER (120 to 170 minutes)
Project Speech Guidelines

1) The Seminar Solution: Present an introductory short talk or brief lecture describing a theory, model, or information about a topic that will be discussed by a group following the presentation. Organize the information so that it is easy to understand and can be remembered. Orient the group to think about the specific goal of the discussion that follows. Use a buzz session discussion technique in delivering information leading to a solution to the problem.
Time: 20-30 minutes.
Evaluation Form 

2) The Round Robin: Establish the meaning of a question with a discussion group. Using a problem-solving pattern, lead the participants in a brainstorming session. Screen the possible solutions and lead the group in deciding which action to take.
Time: 20-30 minutes.
Evaluation Form 

3) Pilot a Panel: Select a problem for panel discussion. Select not less than three members in advance to speak on the panel. Define the common goals and the purpose of the panel. Acting as moderator, monitor the panel discussion to inform the audience.
Time: 30-40 minutes.
Evaluation Form 

4) Make It Make-Believe (Role Playing): Understated what role-playing is and how to use it effectively in group communication. Select a problem involving human relations in which you may use the role-playing method to illustrate and explore the problem. Create a plot and characters relevant to the discussion problem and select a case from among the group members. Direct the role-play enactment, relate it to the discussion problem, and lead the group in arriving at a solution.
Time: 20-30 minutes.
Evaluation Form 

5) The Workshop Leader: Building group unity, guide the workshop participants in an investigative discussion on the problem. Follow a problem solving pattern to arrive at a solution. Bring the group to an agreement before the discussion ends.
Time: 30-40 minutes.
Evaluation Form 

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SPECIALTY SPEECHES
Project Speech Guidelines

1) Speak off the Cuff: Develop an awareness of situations in which you might be called upon to deliver an impromptu speech. Understand how to prepare for impromptu speaking. Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion.
Time: 5-7 minutes.
Evaluation Form 

2) Uplift the Spirit: Identify and understand the basic differences and similarities between inspirational speeches and other kinds of speeches. Learn how to evaluate audience feeling and establish emotional rapport. Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.
Time: 8-10 minutes.
Evaluation Form  

3) Sell a Product: Understand the relationship of sales techniques to persuasion. Skillfully use the four steps in sales presentation: attention, interest, desire and action. Identify and promote a unique selling proposition in a sales presentation. Be able to handle objections and close a prospective buyer.
Time: 10-12 minutes.
Evaluation Form  

4) Read Out Loud: Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing to giving a speech. Learn the preparation or planning techniques of effective interpretation. Learn the principals of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.
Time: 12-15 minutes.
Evaluation Form  

5) Introduce the Speaker: Focus on the special occasion talk from the standpoint of the introducer. Become knowledgeable and skilled in the functions associated with the master of ceremonies. Handle the introduction of other speakers at a club meeting.
Time: Duration of a club meeting.
Evaluation Form  

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SPEECHES BY MANAGEMENT
Project Speech Guidelines

1) The Briefing: Apply the key steps in the preparation of a briefing and the organization of material. Give a briefing according to a specific objective so the audience will have an understanding of the information. Effectively handle a question-and-answer session following the briefing.
Time: 8-10 minutes for speech; 5 minutes for question period.
Evaluation Form

2) The Technical Speech: Convert a technical paper or technical material and information into a technical speech. Organize a technical speech according to the inverted-pyramid approach. Write a technical speech as "Spoken language," not as an article. Give the speech by effectively reading out loud.
Time: 8-10 minutes.
Evaluation Form

3) Manage and Motivate: Understand the concept and nature of motivational method in management. Apply a four step motivational method with the objectives to persuade and inspire. Deliver a motivational speech to persuade an audience to agree with your management proposal.
Time: 10-12 minutes.
Evaluation Form

4) The Status Report: Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals. Construct the report according to a four step pattern. Give an effective presentation of the report.
Time: 10-12 minutes.
Evaluation Form

5) Confrontation: The Adversary Relationship: Understand the definition and nature of the adversary relationship. Prepare for an adversary confrontation on a controversial management issue. Employing appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation.
Time: 5 minutes for speech; 10 minutes for question period.
Evaluation Form

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THE PROFESSIONAL SPEAKER
Project Speech Guidelines

1) The Keynote Address: Identify the basic differences between keynote speeches and other kinds of speeches. Learn how to evaluate audience feeling and establish rapport. Learn and use the professional techniques necessary for successful keynote presentation. Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
Time: 15-20 minutes.
Evaluation Form

2) Speaking to Entertain: Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized. Deliver the speech in a way that makes the humor effective. Establish personal rapport with your audience for maximum impact.
Time: 15-20 minutes.
Evaluation Form 

3) The Sales Training Speech: Tell audiences how to sell a product by using a planned presentation. Inform a sales training audience about the human experience of the buyer-seller relationship. Use entertaining stories and dynamic examples of sales situations. Inspire salespeople to want to succeed in selling.
Time: 15-20 minutes.
Evaluation Form 

4) Professional Seminar: Plan an present a seminar with specific learning objectives. Relate to the audience by using a seminar presentation style. Use seminar presentation techniques to promote group participation, learning and personal growth.
Time 20-40 minutes.
Evaluation Form 

5) The Motivational Speech: Understand the concept and nature of motivational speaking. Apply a four-step motivational method with the purpose of persuading and inspiring. Deliver a motivational speech to persuade an audience to emotionally commit to an action.
Time: 15-20 minutes.
Evaluation Form

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TECHNICAL PRESENTATIONS
Project Speech Guidelines

1) The Technical Briefing: Using a systematic approach, organize technical material into a concise presentation. Tailor the presentation to the audience's needs, interests and knowledge levels.
Time: 8-10 minutes.
Evaluation Form

2) The Proposal: Prepare a technical presentation advocating a product, service, idea or course of action. Present your viewpoint logically and convincingly, using an inverted-pyramid approach. Effectively use a flip chart to illustrate your message. Effectively handle a question-and-answer period.
Time: 8-10 minutes for speech; 3-5 for question period.
Evaluation Form

3) The Nontechnical Audience: Understand the principals of communicating complex information to non-technical listeners. Build and deliver an interesting talk based on these principals. Answer audience questions that arise during the presentation. Use overhead transparencies to illustrate your message.
Time 10-12 minutes.
Evaluation Form

4) Presenting a Technical Paper: Deliver an interesting speech based on a technical paper or article. Effectively use a flip chart, overhead projector or slides to illustrate your message.
Time: 10-12 minutes.
Evaluation Form

5) The Team Technical Presentation: Understand the nature and process of a team technical presentation. Conceptualize a briefing or proposal involving three or more speakers, including yourself. Assemble a team of club members capable of getting the job done. Orchestrate the planning, preparation and delivery of a team technical presentation.
Time: 20-30 minutes.
Evaluation Form

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PERSUASIVE SPEAKING
Project Speech Guidelines

1) The Effective Salesperson: Learn a technique for selling an inexpensive product in a retail store.  Recognize a buyer's thought process in making a purchase.  Illicit information from a prospective buyer through questions.  Match the buyer's situation with the most appropriate product.
Time: 8-12 minutes.
Evaluation Form

2) Conquering the Cold Call: Learn a technique for "cold call" selling of expensive products or services.  Recognize the risks buyers assume in purchasing.  Use questions to help the buyer discover problems with his or her current situation.   Successfully handle buyer's objections and concerns.
Time: 10-12 minutes.
Evaluation Form

3) The Winning Proposal: Prepare a proposal advocating an idea or course of action.  Organize the proposal using the six-step method provided.
Speech Time: 5-7 minutes
Evaluation Form 

4) Addressing the Opposition:  Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.  Construct the speech to appeal to the audience's logic and emotions.
Time: 7-9 minutes for speech, 2-3 minutes for question-and-answer period.
Evaluation Form  

5) The Persuasive Leader:  Communicate your vision and mission to the audience.  Convince your audience to work toward achieving your vision and mission
Time:  6-8 minutes
Evaluation Form 

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COMMUNICATING ON TELEVISION
Project Speech Guidelines

1) Straight Talk: Effectively present an opinion or viewpoint in a short time. Stimulate a presentation as part of a television broadcast.
Time: 3 minutes, plus or minus 30 seconds.
Evaluation Form 

2) The Talk Show: Understand the dynamics of a television interview or "talk" show. Prepare for the questions that may be asked of you during a television program. Present a positive image on the television camera. Appear as a guest on a simulated television talk show.
Time: 10 minutes, plus or minus 30 seconds.
Evaluation Form  

3) When You're the Host: Conduct a successful television interview. Understand the dynamics of a successful television interview or "talk" show. Prepare questions to ask during the interview program. Present a positive, confident image on the television camera.
Time: 10 minutes, plus or minus 30 seconds.
Evaluation Form  

4) The Press Conference: Understand the nature of a television press conference. Prepare for an adversary confrontation on a controversial or sensitive issue. Employ appropriate preparation methods and strategies for communicating your organization's viewpoint. Present and maintain a positive image on television.
Time: 4-6 minutes for the presentation, 8-10 minutes for question period.
Evaluation Form  

5) Training on Television: Learn how to develop and present an effective training program on television. Receive personal feedback through videotaping of your presentation.
Time: 5-7 minutes for the presentation, plus 5-7 minutes for playback videotape.
Evaluation Form  

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STORYTELLING
Project Speech Guidelines

1) The Folk Tale: Tell a folk tale that is entertaining and enjoyable for a specific age group. Use vivid imagery and voice to enhance the tale.
Time: 7-9 minutes.
Evaluation Form

2) Let's Get Personal: Learn the elements of a good story. Create and tell an original story based on a personal experience.
Time 6-8 minutes.
Evaluation Form 

3) The Moral of a Story: Understand that a story can be entertaining yet display moral values. Create a new story, using skills developed in the previous two projects.
Time 4-6 minutes.
Evaluation Form 

4) The Touching Story: Understand the techniques available to arouse emotion. Become skilled in arousing emotions while telling a story.
Time 6-8 minutes.
Evaluation Form 

5) Bringing History to Life: Understand the purpose of stories about historical events or people. Use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.
Time: 7-9 minutes.
Evaluation Form 

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INTERPRETIVE READING
Project Speech Guidelines

1) Read A Story: Understand the elements of interpretive reading. Learn how to analyze a narrative and plan for effective interpretation. Learn and apply vocal techniques that will aid the effectiveness of the reading.
Time: 8-10 minutes.
Evaluation Form

2) Interpreting Poetry: Understand the differences between poetry and prose. Recognize how poets use imagery, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry. Apply vocal techniques that will aid in the effectiveness of the reading.
Time: 6-8 minutes.
Evaluation Form 

3) The Monodrama: Understand the concept and nature of the monodrama. Assume the identity of a character and portray the physical and emotional aspects of this character to and audience.
Time 5-7 minutes.
Evaluation Form 

4) The Play: Adapt a play for interpretive reading. Portray several characters in one reading, identifying them to the audience through voice changes and movement.
Time: 12-15 minutes.
Evaluation Form 

5) The Oratorical Speech: Understand the structure of an effective speech. Interpret and present a famous speech.
Time: 10-12 minutes.
Evaluation Form 

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INTERPERSONAL COMMUNICATION (50 to 70 minutes)
Project Speech Guidelines

1) Conversing with Ease: Identify techniques to use in conversing with strangers. Recognize different levels of conversation. Initiate a conversation with a stranger. Use open-ended questions to solicit information for further conversation.
Time: 10-14 minutes.
Evaluation Form

2) The Successful Negotiator: Employ with/win negotiating strategies to achieve your goals. Enjoy the benefits of win/win negotiating.
Time:10-14 minutes.
Evaluation Form

3) Diffusing Verbal Criticism: Respond non-defensively to verbal criticisms. Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution.
Time: 10-14 minutes.
Evaluation Form 

4) The Coach: Determine reasons for someone's substandard performance. Coach the person to improve performance.
Time: 10-14 minutes.
Evaluation Form 

5) Asserting Yourself Effectively: Enjoy the mental and physical benefits of being assertive. Employ the four-step method for addressing a problem and asking for help. Overcome resistance to your requests.
Time: 10-14 minutes.
Evaluation Form 

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SPECIAL OCCASION SPEECHES (18 to 26 minutes)
Project Speech Guidelines

1) Mastering the Toast: Recognize the characteristics of a toast; present a toast honoring an occasion or a person.
Time: 2-3 minutes.
Evaluation Form

2) Speaking In Praise: Prepare a speech praising or honoring someone, either living or dead; address five areas concerning the individual and his/her accomplishments; include anecdotes illustrating points within the speech.
Time: 5-7 minutes.
Evaluation Form

3) The Roast: Poke fun at a particular individual in a good-natured way; adapt and personalize humorous material from other sources; deliver jokes and humorous stories effectively.
Time: 3-5 minutes.
Evaluation Form

4) Presenting an Award: Present an award with dignity and grace; acknowledge the contributions of the recipient.
Time: 3-4 minutes.
Evaluation Form

5) Accepting an Award: Accept an award with dignity, grace and sincerity; acknowledge the presenting organization.
Time: 5-7 minutes.
Evaluation Form


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HUMOROUSLY SPEAKING (25 to 35 minutes)
Project Speech Guidelines

1)  Warm Up Your Audience:   Prepare a speech that opens with a humorous story; personalize the story; deliver the story smoothly and effectively.
Time:  5 to 7 minutes
Evaluation Form

2)  Leave Them With A Smile:  Prepare a serious speech that opens and closes with humorous stories; prepare a closing story that reemphasizes the speech's main point; deliver the stories smoothly and effectively.
Time:  5 to 7 minutes
Evaluation Form

3)  Make Them Laugh:  Prepare a speech that opens and closes with humorous stories; include jokes in the speech body to illustrate points or maintain audience interest; deliver jokes and stories smoothly and effectively.
Time:  5 to 7 minutes
Evaluation Form

4)  Keep Them Laughing:  Prepare a speech that opens with a self-deprecating joke; string together two or three related jokes in the speech body; close the speech with a humorous story.
Time:  5 to 7 minutes
Evaluation Form

5)  The Humorous Speech:  Use exaggeration to tell a humorous story; entertain the audience; effectively use body language and voice to enhance the story.
Time:  5 to 7 minutes
Evaluation Form

 

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This page was updated on 10/12/2005